The channel determines the reach, and choosing the right content marketing channel is the most important thing. Many times I recommend Zhihu and Station B. Station B can be said later. Zhihu can be said to be the channel with the largest traffic and the highest quality of users in China at present. We can take a look at some data released by Zhihu at the tenth anniversary. Zhihu will have more than 400 million total users in 2021, with an average monthly active users of 85 million in the first quarter. This data can be said to be very amazing, ranking fifth in domestic website traffic.
Such a large amount of traffic determines that the upper limit of your promotion here is very high. What's even more surprising is that the quality of Zhihu's users is also very high: 66% are users in first-tier cities: 80% are undergraduate degree: The user Fax List portraits of many other communities in China are that 20% of the users are university graduates. The proportion of undergraduate users on Zhihu is reversed from that of other domestic websites, which means that most of the high-quality domestic users are on Zhihu. From a practical point of view, whether it is the self-introduction of Zhihu users or the customer cases obtained from Zhihu, it shows that these users are high-quality people.
The former companies have obtained customers on Zhihu, from state-owned enterprises, traditional industries, manufacturing, Internet companies, etc., and they have high intentions. Of course, this is related to the content, but it is difficult for many companies to reach the sky. The breaking of the circle is relatively easy to achieve on Zhihu. Knowing the basic situation of Zhihu's channels, we do marketing to convert, and what decides to convert is the content, so how to make the content of Zhihu well? I have summarized three major modules.